Privacy Policy

Who we are

ANALYTICSBUDDY.AI PTE. LTD. (“Analytics Buddy”, “we”), a company registered in Singapore, is the data controller for the personal data described on this page. We build Nelson, an AI sales coach for insurance advisors.

This policy covers this website (analyticsbuddy.ai), the contact form on it, the Nelson account you create yourself by registering, and the details we hold when a Nelson account is created for you by an Analytics Buddy operator. Your use of the Nelson product itself is governed by the Terms of Use (which you accept as part of registering, or at your first sign-in if your account was created for you), section 4 of which sets out what we hold, what we use it for, and how to have it corrected or deleted.

What we collect

If you use the contact form, we collect only what you type into it and choose to send us: your name, work email address, and optionally your company, the number of advisors on your team, and a free-text message describing what you hope Nelson helps with. We also record that you ticked the consent box, and when.

If you register for a Nelson account yourself, we collect your name, work email address, and the password you set. Your password is created and stored by our identity provider, Google Identity Platform, in hashed form. Analytics Buddy never sees or stores it as plain text. We also record the market we provision your account for (currently Singapore for every self-serve registration), and that you accepted the registration consent statement and the Terms of Use, and when.

We do not run advertising or analytics trackers on this site, and we do not set cookies for tracking. Please do not include personal data about your clients in the message field or the registration form.

Why we use it, and on what basis

If you use the contact form, we use your details for a single purpose: to respond to your enquiry and, if you want, to scope a pilot with your advisor team. Our basis is your consent, which you give by ticking the box on the contact form. You can withdraw it at any time (see below); the form will not submit without it.

If you register for a Nelson account, we use your details to create and administer your Nelson account. Our basis is the consent you give at registration, together with the Terms of Use you accept in the same step. If your account was created for you by an operator instead, our basis is the notice you received before it was created.

We do not sell your data, and we do not use it to train AI models.

Who sees it

If you use the contact form, your enquiry is delivered to our sales inbox (queries@analyticsbuddy.ai). Everything on this page is also stored in our database on Google Cloud, which we use as our infrastructure provider and which processes it on our instructions. Our infrastructure is hosted in Singapore, but our staff and our providers may access it from elsewhere, including India. We do not share your details with anyone else, and your registration password is never one of the details we hold. Google Identity Platform is the only party that ever has it, and only in hashed form.

If you connect your calendar to Nelson, our calendar provider, Nylas, Inc., also processes your calendar data. The next section explains how.

Google Calendar data

You can choose to connect your Google Calendar to Nelson in Nelson’s Settings. This section explains what Nelson does with the data it receives from Google through that connection.

What we access.When you connect, Google asks you to let Nelson see and edit the events in your calendars and see the list of your calendars. The sign-in also shares your basic Google profile (your name and email address). Nelson does not store them. Nelson works with one calendar: your main calendar, or another calendar you can edit if Nelson cannot edit your main one. From that calendar, Nelson reads your upcoming events (a full sync looks 90 days ahead): each event’s title, start and end time, place and description, and whether you can edit it. Of the guest list, Nelson checks only whether an event has guests. It does not store who the guests or the organizer are, or any attachments.

Why we use it.We use your calendar data only to provide Nelson’s features to you: to show your meetings on the Today and Calendar screens, to count your meetings against your weekly target, to help Nelson plan your day around the meetings you already have, to save the meetings and to-dos you create or approve in Nelson into your calendar, and to keep Nelson and your calendar in step when a meeting is added, moved or cancelled on either side.

What Nelson writes to your calendar. Nelson adds, changes and removes events in your calendar only to match the meetings and to-dos in your Nelson account, which are the ones you created or approved in Nelson or that came from your calendar. An event Nelson writes carries a title and a time, for a meeting its place and notes, and a Nelson reference so the two can be matched. Nelson never adds guests to an event and never sends invitations. It does not change an event that has guests or that you cannot edit.

What we store, and where.Each event Nelson reads is saved in your Nelson account as a meeting, with its title, start and end time, place, and its description as the meeting’s notes. We also store which calendar event matches each meeting or to-do, a short fingerprint that tells us when one has changed, and the identifier of your calendar connection. We do not store your Google password or your Google access tokens. This data is kept in our database on Google Cloud in Singapore, and in Nelson only you can see it. We keep it for as long as your Nelson account exists, unless you ask us to delete it sooner.

Who we share it with. Nylas, Inc. is the service provider that connects to Google Calendar on our behalf. Nylas holds the access that Google grants, passes calendar data between Google and Nelson, and tells Nelson when an event in your calendar changes. Nylas processes this data in the United States. Apart from Nylas, and Google Cloud as our infrastructure provider, we do not share your Google Calendar data with anyone.

How Nelson’s AI uses it. Nelson’s coaching, in chat and in voice, can use your meetings and to-dos to plan your day and to answer your questions about your schedule. That AI processing runs on Google’s Gemini models through Google Cloud’s Vertex AI, inside our own Google Cloud project and under Google Cloud’s terms, which do not allow Google to use our data to train or improve its models. We do not send your Google Calendar data to any other AI provider, and we do not use an AI aggregator or gateway. The models may process your data in Google data centers outside Singapore, including in the United States for voice. Your data stays in your Nelson account and is used only to provide Nelson’s features to you.

How we limit its use.

• We do not sell it.
• We do not use it for advertising, including personalised or retargeted ads.
• We do not use it to decide whether anyone is creditworthy, or for lending.
• We do not use it, raw or derived, to create, train or improve foundational or generalized AI or machine learning models, ours or anyone else’s, and we do not transfer it to any service that would.
• People do not read it, except with your consent, when needed for security (such as investigating abuse), or to comply with the law.

Nelson's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

The use of raw or derived user data received from Workspace APIs will adhere to the Google User Data Policy, including the Limited Use requirements.

Disconnecting and deleting.You can disconnect your calendar at any time in Nelson’s Settings. When you do, Nelson stops syncing and asks Nylas to remove its access, which also revokes the access you gave through Google. You can also revoke Nelson’s access yourself at myaccount.google.com/permissions. Meetings already in Nelson stay in your Nelson account after you disconnect, and events Nelson added stay in your calendar. To have the calendar data we hold deleted, write to privacy@analyticsbuddy.ai.

How we protect your data

We use these security measures to protect the personal data we hold, including the data we receive from Google:

• Encryption in transit. Connections to this website, to Nelson, and between our services and providers use TLS (HTTPS).
• Encryption at rest. Our database, file storage and backups on Google Cloud are encrypted at rest.
• Separation between accounts.Each advisor’s records, including their calendar data, belong to their own account. In the Nelson app our database enforces row-level security, and Nelson’s coaching looks up only the signed-in advisor’s own records.
• No Google credentials held by us. We never see your Google password. The access Google grants for your calendar is held by Nylas, and we store only the identifier of the connection. Our own keys and service credentials are kept in Google Secret Manager, not in our code.
• Verified calendar updates. Nelson checks the signature on every calendar change notification from Nylas before acting on it.
• Limited staff access. Only a small number of named staff can reach our production systems, each with their own account and only the permissions their role needs. Changes to production are reviewed before they are made.
• Audit trail.When a to-do is changed or a meeting’s outcome is recorded, Nelson writes an audit log entry that names the fields that changed, never their values.

If we learn of a breach that affects your personal data, we will tell you and the relevant authorities as the law requires.

How long we keep it

If you use the contact form, we keep the details you submit for 12 months from the date you send them, after which the stored copy is deleted automatically. If your enquiry becomes a customer relationship, the data moves under the retention terms of that agreement. Correspondence in our email inbox is retained under our normal business-correspondence practice.

If you have a Nelson account, we keep your account information for as long as the account exists. If you ask us to delete it, we remove your identifying details from our records, as section 4 of the Terms of Use describes. We keep a redacted record of your acceptance of the Terms of Use as proof that we processed your information lawfully, and anything else the law requires us to keep. Copies in our backups are not removed early; they expire on their normal schedule.

The record that you accepted our registration consent statement is kept for 12 months from your last registration submission.

Your rights

Under Singapore’s Personal Data Protection Act and, where it applies, India’s Digital Personal Data Protection Act, you may ask us to give you a copy of the personal data we hold about you, correct it, delete it, or withdraw your consent. Withdrawing consent does not affect processing we carried out before you withdrew it.

Write to privacy@analyticsbuddy.ai and we will respond within 30 days. If you are not satisfied with our response, you may complain to the Personal Data Protection Commission of Singapore.

Changes to this policy

If we change how we handle the data collected through this site, we will update this page and the date at the top of it.

Questions? privacy@analyticsbuddy.ai · Book a demo